Text Marketing vs Email Marketing, which is better in 2024?

Every small business needs effective marketing strategies in order to communicate with their customers in order to improve their customer engagement and sales revenue. Both text marketing (SMS Marketing) and email marketing play very important roles in your overall marketing strategy.

Email marketing is a popular marketing channel that has been used effectively by small businesses for many years. Text marketing is more recent and is becoming one of the fastest growing forms of marketing. It was estimated that 48.7 million consumers have opted-in to receive business SMS messaging already.

Let’s explore the differences between text marketing and email marketing, along with their advantages and disadvantages, and discuss which is better to use for different purposes.

What is Text Marketing?

A marketing campaign that uses text messages to promote or advertise businesses is known as text marketing. It includes product discounts, sale announcement, simple brand awareness, new product launch, etc.

Since the popularity of smartphones, the advertisers have started including pictures and links in text messages. It allows users to visit the landing page immediately and purchase right on their mobile phones.

Most of the marketing texts are designed in a way that the viewer can place an order immediately. It increase conversion rate allowing you to expand your business.

Why You Should Use Text Marketing

What is Email Marketing?

A marketing campaign that includes sending emails to prospects and customers about new products, discounts, promotions, or anything you have to offer.

Email marketing is one of the most popular and highly effective tools used by businesses today. It allows you to create full rich content using html which includes pictures, videos, links, and unlimited text.

Instead of sending an email to a person, businesses use email marketing tools to design campaigns which can be sent to thousands of people at the same time. It not only saves businesses time, but if gives insights on who’s opening and clicking on their emails.

Importance of Email Marketing

According to the Radicati Group, 34 percent (2.5 billion) people use email in the world. With this data, you can imagine the reach and potential of email marketing. It is expected that the number will increase to 2.8 billion users in 2021.

Email marketing can be a very effective marketing tool because it can be targeted directly to your customers. According to a study by Forrester Research, nearly 85 percent of retailers prefer email marketing over other marketing methods. Email marketing is one of the most cost effective ways to reach your customers, although due to the spam catchers email marketers only typically get about a 20% open rate on average.

Email is a personal and customizable way of reaching your audience. You can set the tone of each email according to the taste of an individual. You can create groups with similar hobbies or preferences and send them a relevant email. Email campaign allows you to check the results and revise your campaigns if required.