Losing subscribers is inevitable. Losing them for preventable reasons isn't. Whether you're sending text messages, emails, or ringless voicemails, every unsubscribe represents someone who decided your communication was no longer valuable. While a small unsubscribe rate is perfectly healthy, a growing opt-out rate is often a sign that something needs...
Workflow Automations or “Drip Campaigns”
What is a Workflow Automation? Workflow automations are a communication strategy that will send a pre-written set of messages to your customers over time. This tactic is often seen in email marketing, but it is also a very useful feature with SMS text messaging. A workflow automation, also called a...
